Yes, it's shu umera's collaboration with Illustration artist Aya Takano. Together they've come up with some beautiful and cute packaging.
I reaaaaaally want this one!
Love how it comes with the heart and star.
They've come up with a game for the website, using the "symbols."
They're also promoting their "symbols" as horoscopes. If you finish the game, you get a horoscope-symbol sent to your twitter. The more you play the game, the more symbols you collect.
It's also possible to upload a photo and decorate it with symbols.
So, the promotion isn't the greatest, but the packaging sure is fun. Collabs are really trendy right now possibly because of the lack of "new," so infusing concepts together can be refreshing. This packaging reminds me a lot of Tokidoki's make-up collection, which I also want. Tokidoki is a great example of collab. They're even a company that seemes to thrive on collab and without it, would have ceased to exist (without LeSportSac supporting it's beginning).
Check out shu umera x aya takano site: here
And Tokidoki's site: here
Oh and, HAPPY THANKSGIVING :). Hope everyone has a great day with family/friends.
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